Rarely does advertising serve up such a smart, practical use of media like the new IBM campaign (designed by Ogilvy France). The intriguing billboards incorporate flat design in a 3-Dimensional capacity, building benches, awnings and helpful ramps to make the urban landscape a little bit “smarter.” By rethinking this simple medium, their message links the tech giant with innovation, intelligence and ingenuity in the physical world—a major feat of creative strategy. [via]
Watch a video of the billboards in action after the jump.
Mike Perry is of the artist/illustrator/designer/art director/teacher/typographer/zine-maker breed who have put all their energy into making a living off of creativity. Taking inspiration from Steven Harrington (an LA contemporary), cartoons, and mid century ad copy, Perry’s work is all about enjoying life and encouraging others to live more creatively à la Sister Corita. He has a show up right now until November 20 in Brooklyn called Wandering Around Wondering. I use the term “show” loosely, Because keeping in the spirit of 100% outward-directed positivity, it’s equal parts original work, workshops, and open community events, all of which are free. His press release describes it pretty well:
“Wandering Around Wondering is a free three-month community exhibition and series of events that will coincide with the launch of my monograph, published by Rizzoli. The event space will host workshops, screenings, gatherings, open discussions, and much more — conducted by me and a select group of design and illustration professionals. The space will become a dynamic environment for continuous creation, where visitors will be able to explore freely and create their own unique experiences.”
Design studio POGO, based in Argentina and makes beautifully slick commercial work, was commissioned by MTV to re-create the identity of the MTV 16 and Pregnant (don’t think I need to explain what this show’s about…) in collaboration with MTV World Design Studio Buenos Aires. I’m not certain how I feel about the new image for this show, it’s a mixture of fear, disgust, and hilarity. And being generally torn about the direction of my moral compass. I don’t know, what do you guys think?
Examples from several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport in the run up to the 15th United Nations Climate Change Conference (COP15) that takes place in the city next week. These ads feature a doctored image of a current world leader looking ten or so years older lamenting for their current inaction. Ad writer Toby Cotton of new agency Arc Communications (seemingly without a real website yet?) says about his choice of design that “the brief from Greenpeace International was simple, to put pressure on world leaders to create a fair and binding agreement at Copenhagen.” World leaders and big players in the Conference from around the world including Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil) join President Obama in the ranks.
NoLoveLost, aka Gareth Rice, is an artist, designer, and illustrator based out of New Zealand. His work has been used and featured in print advertising, editorial design, and campaigns for K-Swiss, Oakley, and Redken. His graphics are energetic, and I like how his illustrations organically meld with the photographs they are incorporated with. The above artwork is part of a new series intended to “give human based subjects a flawed final resolve, rather than a perfect one, which is so common in our industry.” Whether his illustrations are for a shoe company or for himself, you’ll find yourself doing a double take, just to grasp everything going on.
I don’t know if describing Benedict Radcliffe as a welder, fabricator, or furniture maker would do him justice because he has a variety of metal bending and graphic abilities as well as successfully joining two VW Golfs together. Radcliffe has done some commission work for Paul Smith, Puma, Red Bull, Comme des Garcons, and has some beautiful personal projects up on his website.