Barcelona based Hey Studio makes really graphically strong work that is both socially and aesthetically aware. Check our their work after the jump, especially their branding project for Intermón Oxfam. The aim was to renew the image of Oxfam and create an emotional link between the association and its young target. To create a more visual language, the letters are converted into illustrations, which increases the signification of words and create a own graphical personality, direct and reinvidicative. Titles are reduced to one single word to communicate quicker and more directly. The all identity is based on one single black colour printed on different colour papers, to facilitate the production and lower costs.
Design & illustration by Hungarian Born, Barcelona based István Szugyiczky.