The Billbored series of artist Dan Bergeron (also known as fauxreel) undermines the all to common visual language of advertising. His hijacked billboards, particularly his series featuring Carl the Plastic Baby, challenges passers-by to consider what they see more deeply. Like much of his work, Billbored investigates identity, consumerism, and the places they intersect. Carl the Plastic Baby, for example, playfully offers an an easy alternative to actual children. A website accompanying the billboard offers visitors the opportunity to buy a “child” of their own – their very own Carl delivered to their home.
Rarely does advertising serve up such a smart, practical use of media like the new IBM campaign (designed by Ogilvy France). The intriguing billboards incorporate flat design in a 3-Dimensional capacity, building benches, awnings and helpful ramps to make the urban landscape a little bit “smarter.” By rethinking this simple medium, their message links the tech giant with innovation, intelligence and ingenuity in the physical world—a major feat of creative strategy. [via]
Watch a video of the billboards in action after the jump.