From Futura Standard to Helvetica Neue, designer Aleksi Hautamaki refits vintage neon letters, previously destined for the bin, with a touch of LED lighting to resuscitate their glow for another 10 years.
Character, his company, sells each piece to the public, intending to cultivate a “second life cycle” capable of creating “new value for everybody involved.”
Likewise, portrayed here in a series of artful photographs, each previously abandoned bit of font now haunts the city, with a fresh sense of freedom, searching for a new artful context, home, or environment outside its previous life in advertising.
Rich Pellegrino has a fantastic way of splattering paint and pigment all over the place in order to create vivid portraits of famous people and myths. He’s a fan favorite at galleries who have pop culture themed group shows, like Spoke Art in SF and Gallery1988 in LA. In fact, it just wouldn’t feel right to go to an exhibit based on any kind of film, comedian, or obscurely famous what-have-you without one of Pellegrino’s pieces in the space. His style is recognizable from across the room and he’s one of the few illustrators I’ve seen who employs a use of texture in his work that makes it pop up a little bit from the page even when it’s in the usual purchasing form of a print.