Marco Ugolini Showcases The Power Of Package Design On The Consumer’s Decision To Buy Excessively

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While on his residency at JACA in Belo Horizonte, Brazil, photographer Marco Ugolini, in collaboration with Pedro Motta, created the series ‘Per Color’. The striking photographs, taken at a local supermarket near JACA, capture the merchandise by category of color: yellow, red, blue, black and white. With success, Ugolini showcases the lack of diversity in colored packages, perhaps revealing that the corporations that distribute the many products shown here are specifically using the same colors palettes because of an underlying psychological reason- the consumer will buy in excess if the color is vibrant and attractive enough. By visually displaying the ubiquitous packing format and color choices, he also aims to reveal that the supermarket serves as a space of manipulation. “My attempt in this action”, Ugolini says, “is to subvert this structure of power.” (via Ignant)

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Daniel Seung Lee & Dawn Kim’s Crayola Theory

Los Angeles photographer Daniel Seung Lee teamed up with New York art director Dawn Kim for a stellar little series entitled Crayola Theory. As you might have guessed, the series interprets the objects and environments in Crayola’s crayon names to make still life photographs that are a tons of fun. Not only does the project work in the direction of bringing objects to the names of colors, it inspires the converse as you wander around the city, applying names to the objects around you — voting envelope fuchsia, stereo silver, toilet paper white, suburb beige, tanning booth orange. Thank you Daniel & Dawn for reminding us that we live in a world made of colors. 

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Mike Perry’s Shapes and Colors

Mike Perry is of the artist/illustrator/designer/art director/teacher/typographer/zine-maker breed who have put all their energy into making a living off of creativity. Taking inspiration from Steven Harrington (an LA contemporary), cartoons, and mid century ad copy, Perry’s work is all about enjoying life and encouraging others to live more creatively à la Sister Corita. He has a show up right now until November 20 in Brooklyn called Wandering Around Wondering. I use the term “show” loosely, Because keeping in the spirit of 100% outward-directed positivity,  it’s equal parts original work, workshops, and open community events, all of which are free. His press release describes it pretty well:

“Wandering Around Wondering is a free three-month community exhibition and series of events that will coincide with the launch of my monograph, published by Rizzoli. The event space will host workshops, screenings, gatherings, open discussions, and much more — conducted by me and a select group of design and illustration professionals. The space will become a dynamic environment for continuous creation, where visitors will be able to explore freely and create their own unique experiences.”

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