Japanese Photographer Hal has crafted a bizarre-yet-eye catching series titled Fresh Love, which features an intimate couple vacuumed sealed together. It’s part of an advertisement for Condomania Shop in Tokyo, and it plays on the idea of what the shop sells, which, if you couldn’t guess, is condoms.
This series cleverly references a tightly-encased object and the aesthetics of a condom in all of its shrink-wrapped glory. We see an abstracted and visceral view of people, distorted by both the plastic, proximity towards each other, and the lack of space. Flesh is pressed against the surface and every hair and blemish is visible. It’s partially disgusting to see flesh that contorted, but creates a fascinating effect.
Due to the limited air supply, the couples could only be left inside the sealed bag for about 10 seconds. If you’re curious about the photographer and his creative process, check out the video after the jump. It explores the ways in which he achieved his vision and the feelings of the couples involved with the project. (Via designboom)