The Beautiful/Decay

Our internĀ Greg found this gem of a hip-hop video onĀ Uproxx.com today. No this isn’t our attempt to expand the Beautiful/Decay audience and no we’re not quitting our day jobs to pursue our hip-hop dreams. After some digging we’ve confirmed that the rapper Skyzoo has in fact heard of our Brand and that the song title is referencing Beautiful/Decay. Thanks for the song Skyzoo! We’ve been waiting for a theme song.

Come to think of it this isn’t the first time a song has been named after Beautiful/Decay. Washington D.C. based metal shredders Darkest Hour also has a song called How The Beautiful/Decay. You may think this is a sheer coincidence but rest assured it’s not. I went to high school with two of the starting members of Darkest Hour and even designed their first EP. The “design” of the EP makes me cringe with embarrassment but hey I made it in our high school computer lab when i was 15!

Now that we’ve concurred the hip-hop and metal worlds I only have one dream… To have The Jonas Brothers sing a lil diddy called “Ode To The Beautiful/Decay!”