The Billbored series of artist Dan Bergeron (also known as fauxreel) undermines the all to common visual language of advertising. His hijacked billboards, particularly his series featuring Carl the Plastic Baby, challenges passers-by to consider what they see more deeply. Like much of his work, Billbored investigates identity, consumerism, and the places they intersect. Carl the Plastic Baby, for example, playfully offers an an easy alternative to actual children. A website accompanying the billboard offers visitors the opportunity to buy a “child” of their own – their very own Carl delivered to their home.