Internationally renowned artist Florentijn Hofman does not settle for less. His sculptures are large, very large, and are bound to make an impression. Take Rubber Duck (2007) for example: a gigantic 26-metre-high yellow rubber duck. It is an inflatable, based on the standard model that children from all four corners of the world are familiar with. The impressive rubber duck travels the world and pops up in many different cities: from Auckland and São Paulo to Osaka. A very positive artistic statement that immediately connects people to their childhood. Hofman’s sculptures often originate from everyday objects. A straightforward paper boat, a pictogram of an industrial zone or mass-produced little toy figures can all serve as sources. They are all ready-mades, selected by Hofman for the beauty of their forms. Subsequently he crafts these into clear and iconic images; cartoonish blow-ups of reality that alienate and unsettle through their sheer size and use of materials. Nevertheless they are immediately identifiable and have an instant appeal. (via faith is torment)
