Lonesome Neon Typography Searches For New Context

Aleksi Hautamaki - Photography

Aleksi Hautamaki - Photography Aleksi Hautamaki - Photography

From Futura Standard to Helvetica Neue, designer Aleksi Hautamaki refits vintage neon letters, previously destined for the bin, with a touch of LED lighting to resuscitate their glow for another 10 years.

Character, his company, sells each piece to the public, intending to cultivate a “second life cycle” capable of creating “new value for everybody involved.”

Likewise, portrayed here in a series of artful photographs, each previously abandoned bit of font now haunts the city, with a fresh sense of freedom, searching for a new artful context, home, or environment outside its previous life in advertising.

Lisa Rienermann’s City Sky Typography

aufbau1.indd Lisa Rienermann typography2

Lisa Rienermann typography3

Lisa Rienermann‘s Type the Sky series is reminiscent of the big city tourist’s point of view.  The tops of metropolitan buildings squeeze in the sky to form a unique alphabet.  Rienermann uses the negative space, the small patches of cloudy sky, between roofs to as the structure of a fun typography.  The font has been understandably popular.  The series received an award from the Type Directors Club New York.  It was also used by Mercedes and Renault for respective advertising campaigns.

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