Have Fun With Sougwen Chung’s Interactive Animated Font

Sougwen Chung' Sougwen Chung' Sougwen Chung' sougwentype3

Born in Canada, raised in the Chinese tradition, and based in New York, interdisciplinary artist Sougwen Chung has created an interactive, animated font called Kinecdysis that you can experience first-hand here. Recommended for polymaths, poets, and prophets, Kinecdysis is inspired by “the motif of ecdysis (from Ancient Greek: ἐκδύω, ekduo, to take off, strip off).”

Chung’s statement explains, “At the epilogue of transformation, what remains? Ecdysis is the process of shedding or casting off the exoskeleton in invertebrate organisms. As a metaphor for writing, it is in equal parts an assemblage, homage and exorcism of the self in all its prior iterations. It is the verbal vestige that forms the story of our private ecdysis… within it, the narratives that contain the modicum of our memory.”

You can view the entire animated gif alphabet here.

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Lonesome Neon Typography Searches For New Context

Aleksi Hautamaki - Photography

Aleksi Hautamaki - Photography Aleksi Hautamaki - Photography

From Futura Standard to Helvetica Neue, designer Aleksi Hautamaki refits vintage neon letters, previously destined for the bin, with a touch of LED lighting to resuscitate their glow for another 10 years.

Character, his company, sells each piece to the public, intending to cultivate a “second life cycle” capable of creating “new value for everybody involved.”

Likewise, portrayed here in a series of artful photographs, each previously abandoned bit of font now haunts the city, with a fresh sense of freedom, searching for a new artful context, home, or environment outside its previous life in advertising.

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Lisa Rienermann’s City Sky Typography

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Lisa Rienermann typography3

Lisa Rienermann‘s Type the Sky series is reminiscent of the big city tourist’s point of view.  The tops of metropolitan buildings squeeze in the sky to form a unique alphabet.  Rienermann uses the negative space, the small patches of cloudy sky, between roofs to as the structure of a fun typography.  The font has been understandably popular.  The series received an award from the Type Directors Club New York.  It was also used by Mercedes and Renault for respective advertising campaigns.

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