adidas Teams Up With Marina Abramovic To Reenact Her Famous Performance From 1978 For The World Cup

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adidas collaborated with a renowned performance artist Marina Abramovic to create a short film for the 2014 FIFA World Cup. Video takes inspiration from Abramovic’s 1978 performance Work Relation and explores the notion of teamwork and parallels between sport and performance.

Same as the original piece, the reenactment features a group of 11 people (a reference to the number of soccer/football players on the field) transporting stones from one side of the court to the other. They are all arranged into three contrasting models: a couple, two individuals and a human chain. By doing so, Abramovic explores the contrast of cooperation and efficiency.

Work Relation was a perfect piece for adidas to pay tribute to its partnership with the 2014 FIFA World Cup. According to Abramovic who appears in the video herself, she sees a broad affinity between sport and performance.

“One similarity that I wanted to highlight in this video is the importance of group collaboration. <…> I believe that it is important to learn from other disciplines in order to bring new life to whatever it is that you do.”

The black and white video was shot by SHOWstudio in the manner of early motion cinematic experiments. All participants are dressed in their personal clothes, however they all wear a white lab coat from Marina Abramovic Institute and adidas’ Samba sneakers. As the performance author explained, the apparel was meant to create a sense of collective experimentation and mute external distractions.

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The Art Of Super Bowl Ticket Design

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1973

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1968

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1967

Super Bowl ticket 1982

1982

The Super Bowl is perhaps the epitomy of America’s obsession with sports, television and mass entertainment, with a viewing audience of over a 100-million each year. Chad Langager at Sporting Charts notes the importance of the day, “There is so much attention paid to the game that 30-second commercials now command $4 million, which is equal to $133,333 per second, and Super Bowl half-time show now features some of the biggest acts in music. It has become a definite moment each year.”

But with each passing Bowl, perhaps one of the over-looked yetlasting memories is the art that each lucky ticket-holder carries with them. The Sacramento Bee took a trip through history yesterday by examining 48 Years of Super Bowl Tickets, documenting each ticket throughout the years for every season’s Big Game. While the iconic Lombardi Trophy is prominently featured on most tickets, several still offer sculptural, design-focused and painted images related to the grid-iron (though most of the artists responsible have become extremely hard to credit and some lost all together). It is an interesting look through the history of design, as well as to see the dated futuristic leanings often paired with athletic grandiosity on a massive stage. (via the sacramento bee)

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Tintin Cooper Photography Weaving

 

Bangkok-born artist Tintin Cooper‘s collages weave different images in popular media, such as sporting figures, to cut away the different faces and obscuring their identity. The themes of her work highlight society’s obsession with celebrity, and undermines this illusion by forming work that seems to shatter her subjects from within. More after the jump.

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