There are many many dumb ways to die and the latest campaign from the Melbourne Metro illustrates a handful of them set to an original song for a video appropriately titled “Dumb Ways to Die.” Featuring a downloadable song by Tangerine Kitty, the video is one piece of a campaign that includes a website hub and tumblr full of gifs.
In a style that marries the palette of Friends With You and the sensibility of Don Hertzfeldt, “Dumb Ways to Die” is an adorably morbid reminder to not be an idiot.
Bop your head along to the full video after the jump.
Adorno once said, “Those who peruse art solely with comprehension make it into something straightforward, which is furthest from what it is. If one seeks to get a closer look at a rainbow, it disappears.” Respectively, I am going to have to disagree with his insightful assertion. That is, after experiencing the FriendsWithYou New York city take over this past week. The emotional and visual experience of FriendsWithYou art on display starting this past week proved that artwork can be successfully and simply straightforward, while still perpetuating depth within its comprehension. Furthermore it was proven that sometimes, the rainbow doesn’t have to disappear.