Here at Beautiful/Decay, we receive lots of fun stuff in the mail. Yesterday we got a package of Hello Kitty Jelly Beans made by Jelly Belly! For some time, Hello Kitty as been the subject to much speculation. I mean Hello Kitty stands for nothing, but people adore it because it’s cute (and thanks to hundreds of famous icons and the media for embracing it). Hello Kitty is a full phenomenon that starts with it’s simplicity of design. Yuko Shimizu’s design has a mouth-less face that people can use to project their feelings to define Hello Kitty’s character. This depicts entirely different feelings for each consumer. It’s a win, win. So who wouldn’t want to collaborate with that cute little kitty?
While conducting top secret research for B/D, I came across this now out of print tarot deck by furry/artist Joe Rosales. Im not saying that the world needs more Hello Kitty stuff, but the feline adaptations of the traditional Rider-Waite tarot deck worth checking out.