This documentary features the story of self-made curators Herbert and Dorothy Vogel, a couple who began collecting works of unknown artists in the early 60s, crowding their little one bedroom apartment with tiny artworks by following two rules: 1. affordable, 2. small enough to fit in their apartment. The collection developed into one of the most important contemporary compilations – many of the amateurs they befriended in their early years continued on to become world renowned artists. Today, the collection is worth millions of dollars, but the couple has yet to sell a single piece. Their apartment got so packed, Dorothy reminisced, “Not even a toothpick could be squeezed in.” The couple donated a great part of their collection to the National Gallery of Art in Washington D.C. The Vogels still live in the same little apartment, and have restarted their collection again. “Curatorial visionaries,” they started their collection on meager means, Herbert a postal clerk and Dorothy a librarian; even with the rising fame of their collection, the two have maintained a humble lifestyle, sharing their space with fresh art, 19 turtles, fish, and a cat!