Here at Beautiful/Decay, we receive lots of fun stuff in the mail. Yesterday we got a package of Hello Kitty Jelly Beans made by Jelly Belly! For some time, Hello Kitty as been the subject to much speculation. I mean Hello Kitty stands for nothing, but people adore it because it’s cute (and thanks to hundreds of famous icons and the media for embracing it). Hello Kitty is a full phenomenon that starts with it’s simplicity of design. Yuko Shimizu’s design has a mouth-less face that people can use to project their feelings to define Hello Kitty’s character. This depicts entirely different feelings for each consumer. It’s a win, win. So who wouldn’t want to collaborate with that cute little kitty?