Viktor Hertz’s Honest Logos

When Uppsala, Sweden based graphic designer Viktor Hertz sees a logo he doesn’t just see the brand name but sees what the company represents. That’s why he decided to reinterpret some of the biggest brand names in the world with new and improved names that reveal what the brand stands for. Many are funny and some are down right genius! The Porsche and Youtube logos are my favorites. I saw a custom painted aqua green Porsche just yesterday and thought the exact same thing!

Stefan Kanchev


Stefan Kanchev (1915-2001) was a prolific Bulgarian graphic designer who is still famous for his many logos. The marks are all crisp, clever, and immediately effective. A website of his work has recently been assembled by a team of graphic designers and web developers who have taken it upon themselves to dig up his 1000+ logos and other designs. Somebody get this man a Wikipedia entry!

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