Matt Nichols: Objectified

Artist Matt Nichols takes craftsmanship to a new level by pairing bold symbols with an acute sensibility for surface material.  While stunning as photos, the work is best experienced in person.  Physically interacting with these sculptures definitely forced me to reevaluate the relationship I had to the familiar iconography he often uses as a point of entry for the viewer.  Nichols comes from a serious design back ground, being largely responsible for much of the visual branding associated with the clothing company Neff.  While most would remain comfortable in that roll – he needed to push things further by shifting his focus towards a more physical realm.  With the closing of an exhibition at Hungryman Gallery just behind him, new work is already on the way.  Having recently returned to the Los Angeles area you can expect to see his name popping up in galleries across the SoCal area in the very near future.

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