The Slap, a totally fresh video by filmmaker Max Landis, is a clever response to the famous First Kiss video that went viral three months ago and has been making all of us go awwww up until now. Landis’ video features 40 randomly paired people in a fairly uncomfortable situation – the goal for them was to slap each other in the face. Even if it’s the first time they had met.
According to the author, none of the participants were pressured to do so and all of them were “hit as hard as THEY asked to be hit”. The beauty of this project lies in the contrast between a somewhat violent action of hitting other person and the intimate feeling the participants develop towards each other.
Though Landis really was aiming to mock the famous First Kiss video (which is obvious from the black and white color palette and similar upbeat music), he did go beyond just that. His explanation video called Point Of Impact explains the reasons for him to make “The Slap” in the first place.
“What is violence? It’s really just a label, isn’t it, if you let your mind go to a dark place. I decided to define violence as “non-consensual physical interference;” <…> What is trust? Do you trust someone not to hurt you? Are you even thinking about it? Do you care if they hurt you if you trust them? <…> The theory was: A slap, robbed of its violating context, is more intimate than a kiss. My theory, as it turned out, was right.”
Btw, did you notice the cherry on top? At 1:48, there’s Haley Joel Osment (yup, the kid from The Sixth Sense) being slapped straight into his lush beard.
Dumb Starbucks, a parody store located in a Los Angeles strip mall, opened its doors on February 7th, 2014. From the sign up front, to the cd’s next to the cash register, everything had original Starbucks branding except for the fact that the word dumb was printed in front of each and every SB logo.
The author of DS was unknown until earlier this week, when comedian Nathan Fielder held a press conference at the parody store revealing that he was responsible. Until then, Conceptual artist Marc Horowitz was taking credit for it on Twitter:
“Would love to do interviews about #dumbstarbucks — just waiting for @TODAYshow or @jimmykimmel” as well as “my project is causing quite a stir – lol.”
After the mystery was solved, Nathan Fielder released a video in the Dumb Starbucks youtube channel that assured his newfound ‘customers’ that DS was “no joke, this is a real business,” a business, he says,”from which I plan to get rich from.” The serious sounding Fielder, assures that he can keep it going, however, yesterday (February 10th, 2014) the city of Los Angeles closed the place down due to a lack of health permits. It is hard to believe that that was the only reason for the shutdown , as the real Starbucks was not happy with the parody coffee shop calling itself Dumb Starbucks.
“We appreciate the humor but they can’t use our name,” Starbucks spokesman Jim Olson told CNNMoney. “It’s a protected trademark. It’s our trademark.”