As summer winds down for many of us, designer Tim Lampe can say it was the summer of ice cream sandwiches. Because, for him, it was. The Atlanta-based creative started an Instagram project titled #SummerOfIceCreamSandwiches (and subsequent Tumblr) that documented all of the ways you can consume, trap, store, and display the delicious sweet treat. It’s a silly series that might make you hungry. Lampe explains the photographs, writing:
For Summer 2014, I wanted to explore pushing a concept as far as I could over the Instagram platform, so I set out to exploit one of my favorite treats growing up: Ice Cream Sandwiches. It was an exercise in execution and not overthinking. It was taking something universal and putting it in uncommon places, to make the viewer believe there is an alternate universe in which Ice Cream Sandwiches don’t melt fast and are universally available.
The photos are well composed and delightfully strange. Their bright-yet-diffused colors show what happens when you keep creating under the same theme – some magical, weird stuff happens, like carefully arranging food in a mailbox. (Via This Isn’t Happiness)