Famous Cars Soar Through The Sky In Gerry Judah’s Gravity-Defying Installations

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Porsche, 2013

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Porsche, 2013

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Porsche, 2013

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Porsche, 2013

London-based artist Gerry Judah has been widely known for his large-scale outdoor installations. Especially noteworthy are his works commissioned for such famous car brands as Jaguar, Porsche, Mercedes-Benz and others. Collaborating with the sponsors, Judah has created a series of gravity-defying suspended installations featuring scale-sized model cars shooting as high as 35 meters in the sky.

Gerry Judah has been building his car-themed sculptures since 1997. His tremendous structures have always been a sight at the annual Goodwood Festival of Speed in Sussex, England. Judah works extensively with steel. Naturally the amount of it consumed for each installation can go as high as whopping 175 tonnes (Jaguar, 2011). Despite the rugged material, Judah’s structures seem to be incredibly lightweight flexible. His works are particularly appreciated for the cohesion with the style of cars they represent. Here’s Judah talking about the design of Porsche 911 monument (above):

”The 911 is a fantastic shape that can’t be deconstructed or embellished, so in this context, the sculpture had to provide the right platform for the car to soar up and shine in the sky. <…> The concept was that each car is shooting into the sky, supporting one another, racing each other, captured in a perfect moment. Like the cars it displays, the sculpture is superbly engineered, lightweight and reflective of the Porsche 911 itself: simple, pure and built for the job.”

His latest work for Mercedes-Benz (below) features a 160-tonne steel sculpture with two Mercedes-Benz cars passing each other in midair. The installation is 90 meters long and soars 26 meters into the sky. It celebrates the 120-years-anniversary of motorsport heritage by Mercedes-Benz.

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Viktor Hertz’s Honest Logos

When Uppsala, Sweden based graphic designer Viktor Hertz sees a logo he doesn’t just see the brand name but sees what the company represents. That’s why he decided to reinterpret some of the biggest brand names in the world with new and improved names that reveal what the brand stands for. Many are funny and some are down right genius! The Porsche and Youtube logos are my favorites. I saw a custom painted aqua green Porsche just yesterday and thought the exact same thing!

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