Using narratives and visual genres found in art, combined with the clean aesthetics of design and contemporary product advertising, the work of Norah Stone is representative of a generation which has seen both art and design coexisting, flattened by the computer screen, and has no use for their separation. “The classic art vs. design question is something that comes up a lot in my daily life but I often find it to be a futile discussion, says the Minneapolis-based Stone, “I guess I just don’t think it’s important to set up boundaries just for the sake of boundaries.”
Norah Stone’s most-recent series, Artificial Utopias, creates thoroughly modern still life scenes, which despite their alluring hyppereal-quality (reminiscent of advertising and pictorial), the distinct sense of disconnect between these spotless digital worlds and our own is unsettling.
“In a culture where most of our daily routines and habits have been replaced by a digital screen, the scroll, the pixel, and the ability to retouch has ultimately changed our ideals of perfection….As I was working on this project I was thinking a lot about how growing up in the digital generation has subconsciously molded me to be attracted to a certain cleanliness that can only be achieved on screen. Artificial Utopias was a culmination of my own personal experience with the digital world and also the research I was doing on still lives. The super clean, almost surreal aesthetic came from trying to recreate the visceral experience that comes from staring at a screen for a long period of time.”
This play between perfection and illusion, the real and the empty, eventually manifested itself into twin video works as well. “In the video works (below) I was trying to recreate the process of eliminating imperfections through the clone stamp tool. In post production, I spent a lot of time retouching these photos to achieve the cleanliness of a stock photo. I wanted to capture the mundane process of retouching and erasing over and over again until you’re left with something completely different,” says Stone, who perhaps quite telling concludes, “or nothing at all.”