As far as I know, this 9-minute black and white instance is the first in its kind: modern Chinese film-maker Yang Fudong has collaborated with the huge international fashion brand PRADA to produce a beautiful and dreamlike look book that evokes timeless-ness despite (or because of) it’s old Shanghai setting. First Spring is inspired by a Chinese proverb: “The whole year’s work depends on a good start in spring,” lending itself perfectly for the Mens Spring/Summer line. Yang Fudong works predominantly with 35mm black and white film, harking to black-and-white prewar films of the 1930s and 1940s and postwar avant-garde film noir.
Design partners M/M (Paris) put their spin on the alphabet for a collaboration with Prada, creating architectural black and white type where each letter is related to the others. They will release 5 collectible shirts with different letters on the front and the Prada-M logo on the back. Wear a different one each day and see what you can spell!
Now who will be first to make this into a font? More alphabet fun after the cut.