Taylor Holland’s Fra[me's] project came about when Holland visited the Louvre museum and found himself more engaged with the heavily embellished and ornate frames that went around the master works of art instead of the paintings. Using digital manipulation Holland has created a body of work where the picture frame serves both as frame and content of the piece eliminating the need for outside content. Taylor states ” This project was born of the idea that, on several visits to the Louvre, I was often more interested in the artistic merit of the frame than the art itself. The result hopefully challenges the viewer’s notion not only of what art is, but the viewer’s own perceptions about where to find and appreciate art in various settings such as the Louvre.” (via)
Taylor is currently partnering with Saintill Lijsten (Haarlem, NL) to realize a physical prototype of this project by taking antique frames and filling them with hand-crafted molds.