If the Beatles were right and all you need is love, I’ll take Morag Myerscough and Luke Morgan’s version thank you very much. Built for the Festival of Love held in Southbank Centre, London (June 28 – August 31, 2014), The Temple of Agape is a visual feast. Neon colors, geometric patterns, and bold typography combine to make love a vibrant, exciting place to be.
The structures are inspired by those encountered by Myerscough in India and elsewhere in Asia where bamboo is used extensively for scaffolding as well as the Watts Towers in LA. The vibrant colours and handpainted lettering are similarly inspired.
Much of the success of the design is due to the restraint shown by Myerscough and Morgan, which may seem counterintuitive when looking at the riotous structure. Look closer, though, and you’ll see that there is one typeface and one type treatment. The color palette is strictly controlled, a neon rainbow, plus pink, black, and white. All of the shapes are simple and geometric; even the counters of the letters are removed, streamlining the shapes of the letters. Minimizing the design elements allows the installation to be ebullient but not overwhelming.
The Festival celebrates the legalization of Same Sex Couple Act by choosing seven Greek words describing love. Myerscough and Morgan’s were given Agape, a spiritual, selfless love; the love of humanity. Their temple represents the power of love to conquer hate.
“The Temple stands proud like a peacock with its giant Martin Luther King quote, expressing the power of love to the world,” say Myerscough and Morgan. “Inside its heart is calm and dappled with light for contemplating complex emotions, a place that can transform with Love expressed within.”
This is a temporary construction, which is a shame. The world could use more love, especially when it’s executed so beautifully. (Via Creative Review) Photos by Gareth Gardner.