We know texting while driving is really dangerous. But, unfortunately, most of us still probably sneak a peek at their phone every once and awhile. Artist Brian Singer, AKA Someguy, got fed up with all of the Bay area commuters he saw on their phones and decided to take action. While sitting the passengers seat, he snapped photos of all of the people that were distracted driving. He then took it one step further and purchased ad space on a few area billboards and posted his findings. He titled the project TWIT Spotting (Texting While in Traffic). Afterwards, he began a website in order to share more photos and include facts about the dangers of being on your phone while driving.
TWIT Spotting has received an overwhelming response and sparked controversy. It confronts those making these errors on the same roads where they occur, and it starts a conversation about this preventable problem. But, at the same time, the project was criticized as public shaming and an invasion of privacy. Singer sees this as a means to an end, and his goal is enact change by starting a dialogue. In an interview with Vice’s The Creators Project, he wants to expand the project, and explains:
What I would love is for one of the organizations who are passionate about this to help me. We’d focus on impacting teenage drivers. How can we expand this beyond what I can do? What if the AdCouncil got involved or a cell phone company or an insurance company? We might lose the localized aspect and diminished the neighborhood-focused nuances, but it could have a greater effect on behavior overall, which is ultimately the end goal. (Via The Creators Project)