As part of Milan Design Week 2014, Citizen teamed up with Paris-based architect Tsuyoshi Tane (DGT) to create “LIGHT is TIME,” an immersive installation of 80,000 watch base plates. The result is a shimmering space, golden and ethereal, delicate and glowing.
“We envision a space-orchestration where light will fill the space, composing, through sound and vision, a sense of light and time never experienced by humanity before. In this exhibition, we have created a space of light and excavated within it three primary volumes to exhibit everything from CITIZEN’s first pocket watch as the company’s origin, through to the latest satellite watches.”Suspended from the ceiling, the golden watch base plates, the basic component of watches, are reminiscent of droplets of suspended rain. The sense of suspended animation conveys the idea of time and timelessness. It’s when time stops that you become most conscious of it.
“LIGHT is TIME” won “Best Entertaining” and “Best Sound” in the Milano Design Award Competition, and was so successful that a reconfigured version was brought to Japan and shown at The Aoyama Spiral in Tokyo.
“Time is light. If there were no light, then there would be no time. In the 20th century mankind digitized time, measured it and continued to economize our time, until eventually we forgot about its relationship with essence of light. Without light we never would have had the wonders of the universe, the richness of our planet or the joy and pleasure of our life.” (Via demilked)
London-based artist Gerry Judah has been widely known for his large-scale outdoor installations. Especially noteworthy are his works commissioned for such famous car brands as Jaguar, Porsche, Mercedes-Benz and others. Collaborating with the sponsors, Judah has created a series of gravity-defying suspended installations featuring scale-sized model cars shooting as high as 35 meters in the sky.
Gerry Judah has been building his car-themed sculptures since 1997. His tremendous structures have always been a sight at the annual Goodwood Festival of Speed in Sussex, England. Judah works extensively with steel. Naturally the amount of it consumed for each installation can go as high as whopping 175 tonnes (Jaguar, 2011). Despite the rugged material, Judah’s structures seem to be incredibly lightweight flexible. His works are particularly appreciated for the cohesion with the style of cars they represent. Here’s Judah talking about the design of Porsche 911 monument (above):
”The 911 is a fantastic shape that can’t be deconstructed or embellished, so in this context, the sculpture had to provide the right platform for the car to soar up and shine in the sky. <…> The concept was that each car is shooting into the sky, supporting one another, racing each other, captured in a perfect moment. Like the cars it displays, the sculpture is superbly engineered, lightweight and reflective of the Porsche 911 itself: simple, pure and built for the job.”
His latest work for Mercedes-Benz (below) features a 160-tonne steel sculpture with two Mercedes-Benz cars passing each other in midair. The installation is 90 meters long and soars 26 meters into the sky. It celebrates the 120-years-anniversary of motorsport heritage by Mercedes-Benz.