Women have had the opportunity to rise against the perfection of the ad model. For instance, Jes from The Militant Baker goes against the grain by reinventing the black and white, over-perfected couple shots seen in Abercrombie and Fitch’s stores by posing, as a plus size model, with the regular Abercrombie male model. Many ad campaigns [Dove, Hanes, etc] have also done the same thing countless of times by producing content that celebrates the fact that beauty comes in every shape and size. These ads, however, almost never feature men, but only women.
So what happens with men? Do they not go through the same? Are they not as affected by the distorted ideals of beauty as much as women are?
In this photo series, Jenny Francis and The Daily tabloid newspaper, The Sun [England] teamed up to show how real men compare to the popular underwear ads that showcase the chiseled abs and faked tanned male models.
Four average looking men, stood alongside David Beckham, Cristiano Ronaldo, Freddie Ljungberg, and David Gandy to show off what a real life man would look like wearing the same exact underwear and standing in the same exact poses. The photos are quite funny, but they are also quite empowering as the provocative poses and the polarity of bodies shown in the comparisons further examine the different male body types out there, from short and thin, to tall and bulky. Just like women, many men are confronted with the issue of body ideals that are often impossible to achieve. (Via My Modern Met)