Mike Frederiqo is a 23-year-old Dutch illustrator with a healthy dose of talent and humor. You may have seen his other works circulating the internet, including his combinations of BAPE’s fashion logo with Andy Warhol’s Campbell’s Soup Cans, or his images of Sponge Bob as Coco Chanel, Karl Lagerfeld, Terry Richardson, and more. In his more recent series, he has taken his illustrative interpretations of the fashion world a bit further, utilizing the bodies and faces of high fashion icons and their collaborators to recreate famous logos. Among the images you’ll see Lagerfeld and choice model Cara Delevingne completing exaggerated backbends with elongated arms and legs to form Coco Chanel’s interlocking Cs; elsewhere, editor-in-chief Anna Wintour twists into the name “Vogue” (while holding what appears to be a Starbucks coffee). In an interview with Life and Times, Frederiqo explained his inspiration for the series:
“You see so many illustrators taking those famous logos and making fun of them — almost in a negative way. So, I wanted to do something in a positive way with the logos that were recognizable. And what is more recognizable than the Coco Chanel logo?” (Source)
Based in good humor and playfulness, Frederiqo’s stylish logo recreations have a way of grabbing our attention and making us laugh. Logos are a vital part of a brand’s identity, representing their international, high-ranking status and presence. Frederiqo’s illustrations remind us of the real human beings behind these labels; we recognize the logos (and the significance of their names in the fashion world), but when given faces, they become lighthearted, tangible, and funny. Frederiqo’s works poke fun while also nodding in homage.